Our Brand

Our brand, JNP, and our name, JNP Ranch have deep roots. Many years ago, at the turn of the last century (1900 not 2000), a young man traveled across the United States and settled in the Nevada desert. Like many others, he made his living ranching in the White Pine Valley. His name was Niels Peter Jensen and his legacy lives on in our brand. While the brand JNP is still owned by his grandsons in Nevada, here it belongs to us. It is very special to us because it signifies not only our attachment to the past and our families (and our great Danish stock), but also our union and commitment as we became Jensen and Penry or JNP Ranch in 1998.

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